It is our vision to bring our love of the farm to all families. Whether it is one of our farm grown pumpkins, watermelons, or one of our beverages juiced from farm grown produce, we want you to enjoy the very best. We hope you can kick back, relax and share in our love for delicious fruits and vegetables, Sarah’s Homegrown™ Agua Frescas, and Tsamma® Watermelon Juice.

Our Founder

About Sarah Frey

Sarah has been recognized by the PMA Foundation, “Eight Women Leaders You Should Know. ”She serves on many industry boards, including the United Fresh Government Relations Council and Grower-Shipper Board, and the National Watermelon Promotion Board. Sarah is also a member of the Illinois Agriculture Coalition committee, assembled by the Governor of Illinois, Bruce Rauner. Sarah Frey-Talley is the CEO of Frey Farms, and Founder of Tsamma™ Watermelon Juice. Headquartered in rural Wayne County, IL, Frey Farms is a Certified Woman Owned Business that specializes in the growing, packing, and shipping of fresh market produce, including cantaloupes and watermelons

Sarah's Book


The youngest of 21 children, Sarah Frey grew up on a struggling farm in Southern Illinois. At 15, she started her own fresh produce delivery business out of an old pickup truck. Two years later she took over the family farm and started doing business with the largest grocery retailers in the country. Frey’s story is one of never giving up, negotiating with some of the biggest businesses in the nation and building a company which serves consumers with fresh, healthy products. Frey Farms is the nation’s leading producer of pumpkins, earning Frey the nickname “America’s Pumpkin Queen.”

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